NFL on ESPN
During the first year of the COVID-19 Pandemic, people didn’t know if NFL football was coming back in the fall.
When it was announced the season was going ahead, we launched Year 2 of the Ready for Football brand platform with help from Céline Dion’s “It’s All Coming Back To Me Now” and other notable characters to let fans know there’s no need to worry, it’s all coming back.
We also got a bunch of players to send in lip syncing videos from quarantine and cut together a singalong. Minshew and Derrick Henry crushed it.
For the Playoffs, we returned with a follow-up spot set to Shania Twain’s “You’re Still the One”.
AGENCY: Arts & Letters
ECD: Charles Hodges
CD: Eric Steele
CW: Dixon Muller
DIR: Brendan Malloy
ED: Pat Blumer
PRESS:
Adweek, Muse by Clio, Huffpost, People, NYTimes
NFL on ESPN
To reinvigorate the NFL on ESPN we created the Ready for Football brand platform now in it’s 7th year. Everybody and everything is ready.
AGENCY: Arts & Letters
ECD: Charles Hodges
AD: Mark Voehringer
CW: Rob Munk
DIR: Brendan Malloy
ED: Stephen Dunne