FanDuel
Created entirely at A&L’s in-house production studio, .XYZ, this work launched our new Play Your Game brand platform for FanDuel. The product world we created treats the digital experience of FanDuel like a hardware launch to elevate the ease and customization of play on their platform.
This is the first work we made for FanDuel after winning the pitch.
AGENCY: Arts & Letters
ECD: Charles Hodges
CD: Zac Milner, Albert Song
ED: Ryan Quinn, Pat Blumer
PRESS:
AdAge
FanDuel
May the game before the games begin! Our new sports holiday creation, FanDuel Futures Day, was 24 hours of boosts, bonuses, and bragging rights that launched before the NFL season on August 26th. Along with our broadcast spot featuring Guns N’ Roses, Futures Day took over Moynihan Train Station in NYC and over 2000 other placements around the country with city-specific OOH, Spotify, Uber, Tubi, and Amazon takeovers, and much more.
AGENCY: Arts & Letters
ECD: Charles Hodges
CD: Zac Milner, Albert Song, Scott Hayes
ED: Ryan Quinn, Pat Blumer